Marketing tips for landlords

Marketing tips for landlords
Marketing tips for landlords to find potential tenants

Whether you have a full and varied portfolio of houses and flats or a single rental property, it’s important that you have the tools in place to enable you to generate interest from tenants as and when you need to. In order to minimise any period between tenancies and provide you with a continuous income of rent, there are a number of approaches you can take to successfully marketing your property.

There are a number of different approaches to marketing a property, whether you prefer to take care of matters yourself or to call in a little outside help. Here are just a few of the methods that you could explore before embarking on the best marketing campaign for you.

Social Media

Social media sites provide a fantastic platform for businesses to market their services at very little cost. Setting up a profile on sites such as Twitter, Facebook, Google+ and Pinterest is completely free, so the only compulsory investment is in the time it takes to keep them updated with your latest news and a selection of interesting snippets from around the web. Social media allows you to tap into the heart of your target market and to make a valuable connection with potential new tenants. To really give your Facebook profile a boost, consider running a targeted marketing campaign with Facebook ads, and generate interest with a competition.

Website

The majority of modern renters begin their property search online, so if you manage a portfolio of properties and prefer to keep everything under your own control then you should give serious consideration to a website of your own. Unless you’re confident that you know your way around web design it’s well worth hiring a professional to build your site for you. Explain to them that you want to be able to manage the content yourself, so that you can make changes and keep it up to date without the need for any on-going fees.

Estate Agents

If the idea of managing your own website is a little overwhelming, you may decide that you’d prefer to hand over the reins to a letting agent. Using a reputable estate agent will of course cost you a percentage of your income each month, but it will also mean that your property is listed on a good quality, high-ranking website that is browsed by tenants every day. Estate agents spend a great deal of money on their own marketing campaigns to ensure that the public has confidence in their services, and there’s no reason you shouldn’t piggy back on this success.

Open House Events

If you’re attracting viewings that are spread out over the day it can be a time consuming and frustrating experience. By arranging an open house viewing event you can give access to multiple tenants at the same time, as well as demonstrating the fact that your property is highly desirable and potentially leaving room for a bidding process from interested parties. If you’re worried that an open even may backfire if you don’t have enough visitors, ask a few friends and family to look round during your first event to give a safety net while you gauge the level of interest.

This post was written by the team at CIA Insurance, who have lots of tips and advice to share with landlords. They also specialise in providing landlord insurance that is carefully tailored to meet the specific needs of managing a let property.

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Caroline Engstrom

Caroline Engstrom has a passion to help landlords and tenants by providing helpful tips and advice regarding real estates.

4 thoughts on “Marketing tips for landlords

  • September 4, 2013 at 12:10 pm
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    I think you need to give an honourable mention to more old school methods. Printing off professional looking posters and putting them in windows of local businesses is more tricky than it used to be, but it still works when you can do it.

    I think building a website is risky unless you have done your research. The market is competitive and if your website is not visible then a lot of time and resources have been wasted. As for social media, it’s important to identify people who would be able to help you. A few re-tweets from someone with lots of followers would go a long way.

    Reply
    • September 4, 2013 at 8:38 pm
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      Hi David

      Thanks for the reply.

      No doubt there is still great merit in the good old window poster. I find myself walking down high streets and hovering outside an estate agent, looking in the window to see what’s out there. Perhaps you really can’t beat the classic way of doing things!

      Connecting with other influential people on social media is a great idea. Finding those popular people in the lettings world can not only open doors but provide a great audience too.

      Reply
  • May 14, 2015 at 1:29 pm
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    yes, these tips will help landlord to promote about their property. well, there is one more idea i think i can suggest . advertising about your property through newpapers.i think it will soon reach the people.

    Reply
    • May 18, 2015 at 5:35 am
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      Absolutely, that’s another great idea for advertising your property!

      Reply

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